Take Charge of Your Online Presence

Alecia Jurado, social media community coordinator at Tampa’s Schifino Lee Advertising + Branding, gives you the inside scoop on how to take charge of your online presence

I graduated in 2010 from Academy of the Holy Names in Tampa, and now I have a job in social media; I never thought that would be the case!

One of the biggest things to remember is that when you put something on the internet, it stays with you forever. It will follow you through college and after you graduate with your degree. You may think: “Oh, I can post this goofy picture because it will be five or six years before I need a job.”

Not the case.

Even today, many college clubs, groups and societies will look at your social media profiles when considering your application. You don’t want them to see that goofy picture and say: “We don’t want someone like that representing our honor society!”

If you do want to share that goofy shot, make sure you understand and are using all the privacy settings on each platform. A lot of people don’t make their profiles private. They think it’s cool to have a ton of random followers.

But I would be wary. Not only is your future career at stake, you also need to think about your safety.

If you’re sharing that you have the house to yourself, who knows who’s looking at that! Do you want the whole world to know you’re home alone?

Finally, don’t think it’s only old people who will be interviewing you for a job. And don’t assume that all those old fogies don’t know how to use social media.

Facebook’s been around for more than a decade now. There are plenty of people who grew up using social media in late high school and college who are now in the working world.

For example, guess who interviewed and selected interns for our company this year?


“The big thing about college is that it’s your chance to start over. You’re leaving high school and all its baggage behind. Now you have the opportunity to be the person you’ve always wanted to be.

You want your social media profiles to be a representation of that person. I don’t need to tell you that the first thing people do after meeting someone new is look at their social media profiles.”

Alecia Jurado, 24, 2014 graduate
Florida State University